The Creative Studio in Hawke's Bay for design, workshops & events
Amy Lou Creative: Where creativity is something you do, not something you’re good at.
I see it as a playful, people-first creative studio sitting somewhere between professional design work and getting your hands messy at a workshop table.
I split my time between graphic design, illustration, and creating relaxed, community-focused creative experiences. Sometimes that looks like brand design. Sometimes it’s a Bead Bar, a Craft Swap, or a room full of people trying something new for the first time.
The common thread?
Creativity as an experience, not a talent.
Creativity that’s accessible, relaxed, and actually fun.
Everything I offer sits somewhere between professional design work and community-led creative experiences. I work across graphic design, illustration, creative workshops, and events - with a focus on making creativity feel welcoming rather than intimidating.
You don’t need to be “good at art” to be here. You just need curiosity and a willingness to give it a go.



"This is WAY better than pizza!"
Child on Experiencing the Bead Bar
"I asked Amy to design and print an easy to use Feedback form for my event - something that also had my Services and contact details as a Tear Off section. Top job Amy - not only is the design better than I imagined, Amy was efficient, accurate and professional. She listened to my needs and translated them perfectly."
Lesley - Raspberry Beret
"I commissioned Amy to create a map of Melbourne as a gift for a friend, and she did a wonderful job of it! It's a beautiful way to remember a city and looks amazing hanging up on the wall. Amy is extremely easy to work with and her work is always top notch. I would 100% recommend her for anything like this"
Jeremy Stone
"We approached Amy to help us with a map project after seeing the awesome work she had done for Hawke’s Bay Winegrowers and the Winter Wine Walks. Our winery is off the beaten track and not many people, especially outside the region, know where we are so we wanted a map to use at trade shows and events to stylishly and easily show them. Amy was such an amazing help from start to finish and is so passionate about what she does... Amy was such a pleasure to work with and we would recommend her services to anyone looking for this kind of thing."
Sara - Monowai Estate
"I got the basic brand package from Amy, was so helpful to have, as I’m just starting my business and needed the basics to get me going. She created the perfect logo for my brand, it aligns with my vision and style. Amy also created my values and brand tone of voice. This package Is the first step to creating a recognisable brand. Amy is very friendly and approachable making the process very easy. Would definitely recommend!"
Bronwyn gunn
the Bead Bar: Creativity on the Go
Perfect for parties, markets, and creative gatherings. The Bead Bar lets guests design their own beaded accessories on-site. Fun, flexible, and totally customisable. Book it for your next event.
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